A Look Inside

A few choice cuts

“If you do good work for good clients, it will lead to other good work for other good clients. If you do bad work for bad clients, it will lead to other bad work for other bad clients.” – Michael Bierut

Image

Fresh

“Graphic design will save the world right after rock and roll does.” – David Carson

Starters

Color

“The life of a designer is a life of fight. Fight against the ugliness. Just like a doctor fights against disease. For us, the visual disease is what we have around, and what we try to do is cure it somehow with design.” – Mssimo Vignelli

Grid

“There is no such thing as a bad client. Part of our job is to do good work and get the client to accept it.” – Bob Gill

Crab

Scale

“The public is more familiar with bad design than good design. It is, in effect, conditioned to prefer bad design, because that is what it lives with. The new becomes threatening, the old reassuring.” – Paul Rand

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